<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-493881963119843907</id><updated>2012-02-16T15:56:01.429-08:00</updated><category term='Digital Entertainment Production'/><category term='Reboot'/><category term='Jack Renard'/><category term='Insomniac Games'/><category term='Eva Mendes'/><category term='Ted Price'/><category term='Heart of Style'/><category term='Resistance'/><category term='PS3'/><category term='Devin Christian'/><category term='Nathan Hale'/><category term='Immersion'/><title type='text'>Heart of Style</title><subtitle type='html'>A surreal, virtual journey through the bizarre and awesome world of digital entertanment production.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://heartofstyle.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/493881963119843907/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://heartofstyle.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Saladin</name><uri>http://www.blogger.com/profile/12932909359987755825</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>3</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-493881963119843907.post-3308339169071810512</id><published>2009-07-20T22:44:00.000-07:00</published><updated>2009-07-20T23:04:34.181-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Nathan Hale'/><category scheme='http://www.blogger.com/atom/ns#' term='Immersion'/><category scheme='http://www.blogger.com/atom/ns#' term='PS3'/><category scheme='http://www.blogger.com/atom/ns#' term='Ted Price'/><category scheme='http://www.blogger.com/atom/ns#' term='Resistance'/><category scheme='http://www.blogger.com/atom/ns#' term='Insomniac Games'/><category scheme='http://www.blogger.com/atom/ns#' term='Eva Mendes'/><title type='text'>Reboot -'- Immersion Part Deux: Eva Mendes Day Edition</title><content type='html'>&lt;span style="font-family: trebuchet ms;font-size:85%;" &gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.staralicious.com/wp-content/uploads/2008/02/eva-mendes.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; 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	mso-header-margin:.5in; 	mso-footer-margin:.5in; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --&gt; &lt;/style&gt;&lt;!--[if gte mso 10]&gt; &lt;style&gt;  /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Table Normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin-top:0in; 	mso-para-margin-right:0in; 	mso-para-margin-bottom:10.0pt; 	mso-para-margin-left:0in; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Corbel","sans-serif"; 	mso-ascii-font-family:Corbel; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Corbel; 	mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt;    &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style="font-size:78%;"&gt;&lt;i&gt;&lt;span style=""&gt;This is the second post in Heart of Style's &lt;/span&gt;&lt;/i&gt;&lt;b&gt;&lt;span style=""&gt;Resistance:FoM&lt;/span&gt;&lt;/b&gt;&lt;i&gt;&lt;span style=""&gt;-themed series on user immersion in digital entertainment productions. It is also devoted to the newly founded &lt;span style="font-weight: bold;"&gt;Eva Mendes Day&lt;/span&gt;.&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;Even though I'm not a huge fan of FPS's, I've played enough of the genre to tell what distinguishes this series from other titles. And far and away, the style of Resistance comes in at the top of its achievements no matter how you slice it.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;What have we seen before? WWII shooters. What else have we seen before? Alien shooters. What have we not seen before? WWII alien shooters.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;I guess the hook of the Resistance universe stemmed from this original creative concept. And unlike most games, Resistance doesn't use the plot/setting as an excuse to dump you into a load of alien scum with nothing but a rifle, handful of grenades, and two guided missiles to defend yourself. Everywhere you look in this game you see Insomniacs working insanely to make&lt;br /&gt;their world as absolutely massive and believable as ours.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;The most obvious way they attempted to do this was through the copious amounts of "intel" documents stashed throughout the game. Some of these serve functional purposes such as informing the player about weaponry or tactics (like a standard game tutorial), but some are strictly fluff meant to draw you deeper into the mysterious world of the game.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;I encountered just such a brief outside of Manchester Cathedral in the game's most controversial level. It was an excerpt from a fallen soldier's journal chronicling the battle he and his platoon waged to hold the cathedral from Chimeran forces. No tactical advantages whatsoever. Well; I guess you could claim that it's warning you "Hey, there's bad guys in the next zone," but if you're playing an FPS and you haven't already realized this, then you owe me a substantial donation for using up our shared limited air supply in order to sustain your idiocy. The point is, &lt;b style=""&gt;Insomniac spent time, manpower, and money to write a “useless” piece of fluff that added more immersion to the game.&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;The artwork was another huge point of immersion. Not only did Insomniac use recognizable public locations to convey a sense of reality to the player, but also the way they decorated these locations stressed an extreme intent to convince. In one level I found myself running down the wartorn streets of Nottingham (or was it Manchester again? Sorry to my British readers), and I came around a corner to see a bombed-out brick building with a 20-foot mosaic painted on the exterior. It was of a motivational war poster heralding "Victory, With Our Help" in reference to the American-British alliance against the Chimera. The poster was intricate, a specifically designed piece of unique artwork to establish the game's setting and give it a larger scale. Similarly, I came across several posters for "The Beadles" in an abandoned home on the same level.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;These are just a fraction of Resistance's expansive universe pie. Levels are loaded with unnecessary artifacts that are there solely for realism, from refigerators to books to cardboard boxes (that you sadly, &lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;a href="http://media.gamerevolution.com/images/misc/solid_snake_box.gif"&gt;&lt;span style=";color:blue;" &gt;cannot hide in&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;). Soldiers you encounter in the game will spout out conversational tidbits that have nothing to do with your objective. The entire game is layered with an immense amount of detail.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;The question is, was all that effort worth it? We'll discuss that in my next post. Stay tuned!&lt;/span&gt;&lt;/p&gt;&lt;span style="font-family: trebuchet ms;font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/493881963119843907-3308339169071810512?l=heartofstyle.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://heartofstyle.blogspot.com/feeds/3308339169071810512/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=493881963119843907&amp;postID=3308339169071810512' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/493881963119843907/posts/default/3308339169071810512'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/493881963119843907/posts/default/3308339169071810512'/><link rel='alternate' type='text/html' href='http://heartofstyle.blogspot.com/2009/07/reboot-immersion-par-deux-eva-mendes.html' title='Reboot -&apos;- Immersion Part Deux: Eva Mendes Day Edition'/><author><name>Saladin</name><uri>http://www.blogger.com/profile/12932909359987755825</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-493881963119843907.post-5685954014696673901</id><published>2009-07-17T04:39:00.000-07:00</published><updated>2009-07-20T23:03:11.938-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Nathan Hale'/><category scheme='http://www.blogger.com/atom/ns#' term='Immersion'/><category scheme='http://www.blogger.com/atom/ns#' term='PS3'/><category scheme='http://www.blogger.com/atom/ns#' term='Ted Price'/><category scheme='http://www.blogger.com/atom/ns#' term='Resistance'/><category scheme='http://www.blogger.com/atom/ns#' term='Insomniac Games'/><title type='text'>Reboot -'- Futile but fun.</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://scienceblogs.com/insolence/LocutusOfBorg.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; 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	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin-top:0in; 	mso-para-margin-right:0in; 	mso-para-margin-bottom:10.0pt; 	mso-para-margin-left:0in; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Corbel","sans-serif"; 	mso-ascii-font-family:Corbel; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Corbel; 	mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 12pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:78%;"&gt;&lt;i&gt;&lt;span style=""&gt;Today marks the first installment of a special series on Heart of Style studying the concept of user immersion in digital productions, with a case study of the Insomniac game franchise &lt;b&gt;Resistance&lt;/b&gt;.&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;Resistance: Fall of Man. For those of you who don’t remember, it was one of the PS3's launch titles--a military-based First-Person Shooter set in an alternate history science-fictionalized Britain. The game, featuring Vin Diesel's unauthorized grandfather U.S. Sergeant Nathan Hale, was developed by Insomniac Games and struggled like a devoted St. Bernard to keep the platform afloat in the stormy waters of the Next-Gen console wars. Those familiar with Insomniac Games are aware that they created Sony’s blockbuster Spyro and Ratchet &amp;amp; Clank franchises, and that &lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;a href="http://cache.kotaku.com/assets/resources/2008/03/emag_ted_price_2_a2791.jpg"&gt;&lt;span style="color:blue;"&gt;their CEO&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt; is also &lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;a href="http://repairstemcell.files.wordpress.com/2009/02/superman_pic1.jpeg"&gt;&lt;span style="color:blue;"&gt;the last son of Krypton&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;It's been well over two years since the game's successful release, and the successful title’s already reaped a sequel, an in-production novel, and a devoted online community. Given the Resistance IP’s success, I think it's worth taking a second look at where it began so that we can study just how entertainment producers generate and evolve new IP franchises the digital age.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;When you first pick up Resistance: Fall of Man and pop it into that Space Odyssey-inspired Monolith you call a game console, you’ll notice one thing right off the bat: &lt;span style="color:red;"&gt;this is an incredibly immersive game.&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;span style="color:red;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;“Wow, Devin. That’s quite a lot of praise you’re dropping on a simple FPS!” you exclaim.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;It is a lot of praise. But what does it actually mean?&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;“Immersion” is a word we hear tossed around a lot in relation to DEP. It’s become sort of this amorphous blob of a word, encompassing anything that we don’t really know how to define but still want to advertise as generally good. Foley art produces realistic sounds—FOR IMMERSION! Users make customizable character choices—FOR IMMERSION! CGI boobs bounce with their own physics engine—FOR IMMERSION!&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_inMj02ReDd4/SmBmH7aZIDI/AAAAAAAAABs/r63HXfbNUcc/s1600-h/lolimmersion.png"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 222px;" src="http://3.bp.blogspot.com/_inMj02ReDd4/SmBmH7aZIDI/AAAAAAAAABs/r63HXfbNUcc/s320/lolimmersion.png" alt="" id="BLOGGER_PHOTO_ID_5359395842964398130" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:trebuchet ms;"&gt;&lt;span style="font-size:85%;"&gt;Unfortunately, strange things happen when producers try to create content with certain objectives in mind while simultaneously having no clue what those objectives really entail. That’s why we’re going to start from square one. We’re going to investigate just &lt;span style="color:red;"&gt;what&lt;/span&gt; immersion is, &lt;span style="color:red;"&gt;why&lt;/span&gt; users desire it, and most importantly &lt;span style="color:red;"&gt;how&lt;/span&gt; we can employ the concept of immersion to create better entertainment productions.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"&gt;&lt;span style=";font-family:trebuchet ms;font-size:85%;"  &gt;Stay tuned kids!&lt;/span&gt;&lt;span style=";font-family:&amp;quot;;font-size:12;"  &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/493881963119843907-5685954014696673901?l=heartofstyle.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://heartofstyle.blogspot.com/feeds/5685954014696673901/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=493881963119843907&amp;postID=5685954014696673901' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/493881963119843907/posts/default/5685954014696673901'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/493881963119843907/posts/default/5685954014696673901'/><link rel='alternate' type='text/html' href='http://heartofstyle.blogspot.com/2009/07/normal-0-false-false-false-en-us-x-none.html' title='Reboot -&apos;- Futile but fun.'/><author><name>Saladin</name><uri>http://www.blogger.com/profile/12932909359987755825</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_inMj02ReDd4/SmBmH7aZIDI/AAAAAAAAABs/r63HXfbNUcc/s72-c/lolimmersion.png' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-493881963119843907.post-1567151651848740430</id><published>2009-07-13T20:22:00.000-07:00</published><updated>2009-07-20T23:05:28.621-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Devin Christian'/><category scheme='http://www.blogger.com/atom/ns#' term='Reboot'/><category scheme='http://www.blogger.com/atom/ns#' term='Heart of Style'/><category scheme='http://www.blogger.com/atom/ns#' term='Jack Renard'/><category scheme='http://www.blogger.com/atom/ns#' term='Digital Entertainment Production'/><title type='text'>Reboot -'- Heart you in the face.</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_inMj02ReDd4/Slv7PBZLSnI/AAAAAAAAABU/LDH2Uy2wrDU/s1600-h/reboot.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; 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	mso-header-margin:.5in; 	mso-footer-margin:.5in; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --&gt; &lt;/style&gt;&lt;!--[if gte mso 10]&gt; &lt;style&gt;  /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Table Normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin-top:0in; 	mso-para-margin-right:0in; 	mso-para-margin-bottom:10.0pt; 	mso-para-margin-left:0in; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Corbel","sans-serif"; 	mso-ascii-font-family:Corbel; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Corbel; 	mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;Before I could ever bring myself to be so presumptuous as to unleash the bowels of my cognitive processes into the cold white porcelain bowl of the Internet, I would have to present a legitimate reason for so doing. A motivation, a factor, a purpose. An excuse to spend the hours that I should be working on my term paper for World History II holed up in a university computer lab clickering and clackering away at a keyboard covered with the fingerprints and occasional boogers of my fellow students.&lt;br /&gt;&lt;br /&gt;Put simply, this is a blog focused on the field of &lt;b&gt;digital entertainment production&lt;/b&gt;. Digital entertainment production (abbreviated &lt;b&gt;DEP&lt;/b&gt; for short) is a new, hybrid industry that has come about since the adoption of the Digital Age.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;br /&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;Now, you're probably aware that &lt;b&gt;entertainment production&lt;/b&gt; was a sizeable industry in urbanized nations throughout the 20th century featuring a vast array of books, music, film, and other entertainment media. However, the advent of new technologies such as the Internet and microcomputer in the late 20th century provided a catalyst for a new entertainment industry altogether, characterized by accessibility, virtuality, and globalization. That industry is what we now refer to as digital entertainment production, or &lt;b&gt;&lt;i&gt;the combined field of entertainment media productions created using digital technologies&lt;/i&gt;&lt;/b&gt;. Some examples of common DEPs are video games, online communities, eBooks, and even blogs.&lt;br /&gt;&lt;br /&gt;Now, be mindful! The distinction between standard EP and DEP is &lt;i&gt;not&lt;/i&gt; always clearly distinguished. As digital technologies become more and more integrated in everyday life, so too does the line between EPs and DEPs become increasingly blurred. For example, a motion picture made in 1955 would be considered solely an entertainment production. But a motion picture made in 2005 is probably at least a partially digital entertainment production, as it was likely edited via digital editing software, or maybe even contains digital special effects. Thus, in a similar fashion to squares and rectangles, &lt;b&gt;all DEPs are EPs&lt;/b&gt;, but &lt;b&gt;not all EPs are DEPs&lt;/b&gt;.&lt;br /&gt;&lt;br /&gt;Due to the fuzzy nature of the line between EP and DEP, I can't promise that this blog will stay constrained to DEP alone. However, when I do careen wildly on a tangent into the broader field of entertainment production, I swear I'll try to do it in such a way as to highlight the vital implication for the entertainment industry's digital contingent. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: trebuchet ms;"&gt;&lt;span style=";font-size:85%;" &gt;In other words, this is a blog on my awesome experiments in the world of (Digital) Entertainment Production.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;P.S.,&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;If you want a preview on what subjects this blog will cover, I'll try to give you a tentative menu:&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-MMORPGs and the creatures who play/lead them&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-Life as an undergraduate marketing student&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-Websites and e-Communities&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-10 great philosophical quandaries that can be solved by watching an episode of Kim Possible&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-Drawing and art&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-The political preferences of the average Angora bunny&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-Bad music and why it's bad&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-Frozen taquitos&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style=";font-size:85%;" &gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;i&gt;&lt;span style=""&gt;-And nothing else. That's right. There will be no "And much, much more..."&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/493881963119843907-1567151651848740430?l=heartofstyle.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://heartofstyle.blogspot.com/feeds/1567151651848740430/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=493881963119843907&amp;postID=1567151651848740430' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/493881963119843907/posts/default/1567151651848740430'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/493881963119843907/posts/default/1567151651848740430'/><link rel='alternate' type='text/html' href='http://heartofstyle.blogspot.com/2009/07/reboot-heart-you-in-face.html' title='Reboot -&apos;- Heart you in the face.'/><author><name>Saladin</name><uri>http://www.blogger.com/profile/12932909359987755825</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_inMj02ReDd4/Slv7PBZLSnI/AAAAAAAAABU/LDH2Uy2wrDU/s72-c/reboot.jpg' height='72' width='72'/><thr:total>0</thr:total></entry></feed>
